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It's Magic Time (2002) follows the vicissitudes in and around 'multi-channel experience marketing company' Magic Minds (1998 - 2001), brainchild of the irrepressibly optimistic ('On moratorium day, I play the piano') entrepreneur Erik Bartels. In a time when many good digital things must come to an end, this company converted its office for 3.6 million euros. Despite 'experience domes', a roof club and workout facilities, the relaxed Magic Minds atmosphere is soon replaced by rigorous commercialism.
